How the platform actually thinks.
The ideas underneath the product — how a shot is specified, how continuity is enforced, how takes are scored, and how cost is predicted rather than discovered. Full documentation and API reference ship alongside early access.
Core concepts
Four ideas that shape everything else in the system.
Every creative decision and asset is connected to the script, character state, scene, shot, take, model invocation, approval and final edit. It is the thing that makes a film reproducible.
The unit of production is the shot, not the movie. Every scene decomposes into independently versioned shots and takes, so nothing depends on one long generation being right.
Character, costume, prop, injury, lighting and location state persist across scenes. The engine compiles what must be visible before a shot generates, then checks the result against it.
Requests are normalized internally, then routed by task type, reference needs, difficulty, economics and reliability — with director override always available.
What continuity actually tracks
Continuity is the most defensible layer in the platform, and the least glamorous. This is what it watches.
| Category | What is checked |
|---|---|
| Identity | Face, body, hair, age, scars and tattoos stay consistent with approved references. |
| Wardrobe | Correct costume, colour, accessories and wet, damaged or bloodied state. |
| Props | Correct object, in the correct hand, in the correct condition. |
| Injuries | Existence, side of the body and progression over the story timeline. |
| Location | Layout, entrances, horizon, destruction state, fire and smoke, time of day. |
| Screen direction | Left/right movement, eyelines and shot-reverse-shot logic. |
| Lighting & weather | Sun and moon direction, rain, fog, firelight and exposure continuity. |
| Narrative | Who knows what, emotional state, and the ordering of dialogue and events. |
How takes are scored
Every take is scored before it consumes director attention. Scores are explainable and stored as structured data — automated QC can reject obvious failures and rank the rest, but final creative approval stays with a human.
Did the take satisfy the action, framing, camera move and environment it was specified with?
Does the performer match the approved reference pack for this character?
Are wardrobe, props, injuries and location correct for this point in the story?
Hands, faces, geometry, duplicated objects, morphing and text errors.
Natural body movement, collisions, cloth, weapons and crowd behaviour.
Dialogue timing, mouth motion, speaker attribution and noise.
Clean head and tail, stable composition and compatibility with the cut.
Policy and provenance checks before a take is eligible for approval.
The economics of generated film
Budget envelopes depend heavily on accepted-take rate, clip duration, resolution, model selection and how much human finishing is applied.
The number that matters is not published cost per generated second. A difficult action shot can take many attempts, so the platform models raw cost and historical acceptance probability together.
The system continuously learns a studio-specific prediction of what it costs to get an accepted take from a given model for a given shot. That beats a simple cheapest-per-second rule.
Model names, capabilities and prices change constantly. They live in a model registry with a last-verified timestamp — never hard-coded into business logic.
Vocabulary
Terms the product uses, and what they mean precisely.
| Term | Definition |
|---|---|
| Shot spec | The structured definition of a shot: framing, lens, camera, action, lighting, continuity and constraints. |
| Take | One generated result for a shot, with its own provenance, scores and approval state. |
| Reference pack | The specific references compiled for a single generation — only what that shot needs. |
| Quality tier | Previs, draft, production or hero. Determines model policy, budget and retry behaviour. |
| Continuity snapshot | The state of every tracked entity at a given point in the story timeline. |
| Provider gateway | The internal abstraction all media generation runs through, keeping the platform vendor-independent. |
Want the full technical detail?
Documentation and API reference are available to early access partners.